The Effects of Embedding Closed-Ended Cognitive Probes in a Web Survey on Survey Response

Autor/in	Scanlon, Paul J.
Titel	The Effects of Embedding Closed-Ended Cognitive Probes in a Web Survey on Survey Response
Quelle	In: Field Methods, 31 (2019) 4, S.328-343 (16 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1525-822X
DOI	10.1177/1525822X19871546
Schlagwörter	Online Surveys; Questionnaires; Response Style (Tests); Test Items; Test Format; Response Rates (Questionnaires) + Suchen Sie Ihr Suchwort? Fragebogen; Antwortverhalten; Test content; Testaufgabe; Testentwicklung; Antwortkontrolle
Abstract	Web, or online, probing has the potential to supplement existing questionnaire design processes by providing structured cognitive data on a wider sample than typical qualitative-only question evaluation methods can achieve. One of the practical impediments to the further integration of web probing is the concern of survey managers about how the probes themselves may affect response to other items and to a questionnaire as a whole. This study explores the effects web probes had on response to a self-administered web survey by comparing two rounds of this survey--one without web probes and one with web probes--that were administered to a probability-based panel of approximately 100,000 American adults. While the item response to the probes themselves appears to be related to the way they are formatted, the findings indicate that web probes do not have an overall negative effect on a questionnaire in which they are embedded. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01