Love or Loss: Effective Message Framing to Promote Environmental Conservation

Autor/inn/en	Jacobson, Susan K.; Morales, Nia A.; Chen, Beida; Soodeen, Rebecca; Moulton, Michael P.; Jain, Eakta
Titel	Love or Loss: Effective Message Framing to Promote Environmental Conservation
Quelle	In: Applied Environmental Education and Communication, 18 (2019) 3, S.252-265 (14 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Jacobson, Susan K.) ORCID (Morales, Nia A.)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1533-015X
DOI	10.1080/1533015X.2018.1456380
Schlagwörter	Conservation (Environment); Public Opinion; Video Technology; Biodiversity; Positive Attitudes; Publicity; Audience Response; Persuasive Discourse; Web Sites; Social Media; Syntax; Intention; Gender Differences; Majors (Students); Undergraduate Students; College Science; Donors; Florida + Suchen Sie Ihr Suchwort? Conservation; Environment; Konservierung; Bewahung; Umwelt; Öffentliche Meinung; Biodiversität; Zuschauerverhalten; Persuasion; Persuasive Kommunikation; Web-Design; Soziale Medien; Geschlechterkonflikt
Abstract	Understanding the influence of message framing is critical to promote public support for environmental conservation. We tested six brief, online videos about biodiversity conservation with positive (love and benefits) versus negative (loss and warning) messages with 524 participants. The respondents were willing to donate more money and time to organizations associated with positively framed videos. Contrary to the other studies, neither the gender nor level of audience involvement in environmental issues influenced response to positive or negative messaging. Findings highlight the use of positive messaging in digital media campaigns and encourage environmental practitioners to refine and test their messages with specific audiences. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01