Management of Educational Services Promotion in the Field of Higher Education (The Example of "Russian State Social University")

Autor/inn/en	Vetrova, Ekaterina A.; Kabanova, Elena E.; Medvedeva, Natalia V.; Jukova, Evgeniya E.
Titel	Management of Educational Services Promotion in the Field of Higher Education (The Example of "Russian State Social University")
Quelle	In: European Journal of Contemporary Education, 8 (2019) 2, S.370-377 (8 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	2305-6746
Schlagwörter	Universities; Marketing; Advertising; Web Sites; Social Networks; Organizational Communication; Student Recruitment; Administrator Education; College Applicants; Foreign Countries; Educational Demand; Social Influences; Reputation; Russia (Moscow) + Suchen Sie Ihr Suchwort? University; Universität; Werbung; Web-Design; Social network; Soziales Netzwerk; College applications; Studienbewerber; Ausland; Bildungsanforderung; Bildungsnachfrage; Sozialer Einfluss
Abstract	The present article describes the main tools for promoting the educational services in the Russian State Social University, such as advertising in the media, outdoor advertising, exhibitions and fairs, open days, master classes, round tables, conferences and seminars, internet advertising, social networks, communities in social networks, and university website. The main difficulties faced by the experts in the field of marketing of educational services of "Russian State Social University" were studied. The peculiarities of attracting applicants to certain higher educational institutions in Russia are the most interesting, in connection with changes in the structure of the recruitment of applicants to educational institutions of higher professional education of the Russian Federation. In recent years, quite a lot of measures have been taken in the development of marketing communications of educational institutions. But usually these measures do not work, because every year there is a reduction in budget places for the most popular training areas among the applicants. In this regard, a well-developed analysis of existing approaches in the field of promoting educational services, and identifying the most effective educational marketing directions necessary for the formation of a positive image of universities is indispensable. (As Provided).
Anmerkungen	Academic Publishing House Researcher. 26-2 Konstitutcii, Office No. 6, 354000 Sochi, Russian Federation. Tel: +7-918-2019719; e-mail: evr2010@rambler.ru; Web site: http://ejournal1.com/en/index.html
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01