A Visual Grammar Analysis of Lesaffre's Website

Autor/in	Ping, Kuang
Titel	A Visual Grammar Analysis of Lesaffre's Website
Quelle	In: Advances in Language and Literary Studies, 9 (2018) 6, S.38-41 (4 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	2203-4714
Schlagwörter	Grammar; Web Sites; Discourse Analysis; Semiotics; Visual Aids; Illustrations; Corporations; Phrase Structure; Chinese; English (Second Language); Foreign Countries; Classification; Business Communication; China + Suchen Sie Ihr Suchwort? Grammatik; Web-Design; Diskursanalyse; Semiotik; Anschauungsmaterial; Bildliche Darstellung; Unternehmen; Phrasenstruktur; China; Chinesen; English as second language; English; Second Language; Englisch als Zweitsprache; Ausland; Classification system; Klassifikation; Klassifikationssystem; Unternehmenskommunikation
Abstract	The traditional discourse analysis focuses on the language analysis, but ignores the effect of non-language sources to the textual construction. At present, however, with the development of technology, pure discourses gradually decrease. There are other elements existing in the discourse more or less. The discourse analysis blending various communication semiotics is called multimodal discourse analysis. Kress and van Leeuwen (2001:2) hold that multimodality is one of the features of modern society. Multimodal Discourse Analysis is paid much attention in recent discourse analysis. The Visual Grammar founded by Kress and van Leeuwen can help to analyze the multimodal discourse. This text, based on the Visual Grammar to analyze the Lesaffre's website, will find the charming of the combination of language and pictures, and finally give some points in designing our own websites. Through the study of Lesaffre's website, when building the website of the company, first the arrangement of information should be paid much attention to. Except some essential conventional information, such as the introduction of the company, other new information, such as the latest news of the company, should be put in obvious place. Then website gives people intuitionistic feeling, so the collocation of the company's information in the website should be reasonable. (As Provided).
Anmerkungen	Australian International Academic Centre PTY, LTD. 11 Souter Crescent, Footscray VIC, Australia 3011. Tel: +61-3-9028-6880; e-mail: editor.alls@aiac.org.au; Web site: http://journals.aiac.org.au/index.php/alls/index
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01