Literaturnachweis - Detailanzeige
| Autor/inn/en | Cote, Stephanie; Wolfe, S. E. |
|---|---|
| Titel | Evidence of Mortality Salience and Psychological Defenses in Bottled Water Campaigns |
| Quelle | In: Applied Environmental Education and Communication, 17 (2018) 4, S.281-298 (18 Seiten)Infoseite zur Zeitschrift
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| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1533-015X |
| DOI | 10.1080/1533015X.2017.1399836 |
| Schlagwörter | Health Behavior; Public Health; Information Dissemination; Death; Environmental Influences; Advertising; Water; Conservation (Environment); Psychological Patterns; World Views; Plastics; Foreign Countries; Canada |
| Abstract | Environmental campaigns provide information to encourage people to alter their behaviors but with mixed success. Terror Management Theory (TMT)--and the influence of mortality reminders--offers a useful framework for understanding environmentally significant behaviors, and provides critical insights for developing more effective environmental communications. TMT indicators guided our analysis of Canadian corporate, pro-bottled water advertising, and public, anti-bottled water campaigns. We found that pro-bottled water advertisements had a greater capacity to manage death anxieties because they better support the audiences' self-esteem, provide the audience with opportunities to engage in worldview defense, and symbolically extend the consumers' perceived lifespan. (As Provided). |
| Anmerkungen | Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2020/1/01 |
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