Philanthropic Mirroring: Exploring Identity-Based Fundraising in Higher Education

Autor/in	Drezner, Noah D.
Titel	Philanthropic Mirroring: Exploring Identity-Based Fundraising in Higher Education
Quelle	In: Journal of Higher Education, 89 (2018) 3, S.261-293 (33 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0022-1546
DOI	10.1080/00221546.2017.1368818
Schlagwörter	Private Financial Support; Educational Finance; Fund Raising; Higher Education; Alumni; Self Concept; Institutional Advancement; Group Membership + Suchen Sie Ihr Suchwort? Private Investition; Bildungsfonds; Fundraising; Spendensammlung; Hochschulbildung; Hochschulsystem; Hochschulwesen; Selbstkonzept; nicht übertragen; Gruppenzugehörigkeit
Abstract	Scholars have long documented the intersection between social identity and experiences within higher education. However, we know very little about the role of social identity in shaping alumni engagement with their alma mater, specifically through philanthropic giving. Building upon social identity and social distance theories and the identity-based motivation model, I developed a philanthropic mirroring framework that posits that alumni engagement increases when alumni social identity is mirrored in solicitation efforts. Using my own population-based survey experiment, the National Alumni Giving Experiment (n = 1,621), I found that respondents who shared at least 1 marginalized social identity with students profiled in fundraising solicitations are more likely than others to assign more importance to the cause and to give greater amounts. Implications for research and practice are discussed. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01