A Study of Pragmatic Function of Speech Acts in Mission Statements on the Basis of Adaptation Theory

Autor/inn/en	Mengqi, Zhang; Zhanghong, Xu; Muchun, Wan
Titel	A Study of Pragmatic Function of Speech Acts in Mission Statements on the Basis of Adaptation Theory
Quelle	In: English Language Teaching, 11 (2018) 9, S.80-89 (10 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1916-4742
Schlagwörter	Pragmatics; Speech Acts; Institutional Mission; Competition; Linguistic Theory; Word Frequency; Discourse Analysis; Writing Skills; Position Papers; Word Lists; Foreign Countries; Chinese; English (Second Language); Humor; Translation; China + Suchen Sie Ihr Suchwort? Pragmalinguistik; Sprechakt; Wettkampf; Linguistische Theorie; Word analysis; Frequency; Wortanalyse; Häufigkeit; Diskursanalyse; Writing skill; Schreibfertigkeit; Positionspapier; Wortliste; Ausland; China; Chinesen; English as second language; English; Second Language; Englisch als Zweitsprache; Humoristische Darstellung
Abstract	Corporate mission, a core part of corporate culture, plays an important role in the development and competition of companies. The study of mission statements is beneficial to both companies and stakeholders. This paper explores corporate mission from the perspective of linguistics on the basis of speech act theory and adaptation theory and reveals that assertives account for a large proportion with a small proportion of commissives and zero proportion of directives, expressives and declarations. Some skills can be used to polish the language of mission statements, like pun, personification and parallel structures. And some high frequency words are summarized. Several characteristics and writing skills are summarized about mission statements. The criteria of judging whether the mission statements are good or not are given in this paper. (As Provided).
Anmerkungen	Canadian Center of Science and Education. 1120 Finch Avenue West Suite 701-309, Toronto, OH M3J 3H7, Canada. Tel: 416-642-2606; Fax: 416-642-2608; e-mail: elt@ccsenet.org; Web site: http://www.ccsenet.org/journal/index.php/elt
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01