Literaturnachweis - Detailanzeige
| Autor/inn/en | Mellon, Amiee; Sestero, Christine |
|---|---|
| Titel | Marketing Meets Microbiology: An Interdisciplinary Approach to Liberal Arts Education |
| Quelle | In: International Journal of Teaching and Learning in Higher Education, 30 (2018) 2, S.370-387 (18 Seiten)Infoseite zur Zeitschrift
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| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1812-9129 |
| Schlagwörter | Liberal Arts; Business Administration Education; Interdisciplinary Approach; Integrated Curriculum; Introductory Courses; Microbiology; Marketing; College Students; Majors (Students); Environmental Education; Experiential Learning; Assignments; Student Satisfaction; Course Evaluation; Outcomes of Education |
| Abstract | To address the recent calls for integration between liberal arts education and the business curriculum, we designed the team-taught interdisciplinary course, How to Cell: Marketing Meets Microbiology. The course blended multiple introductory courses, focused on environmental issues involving microbiology, and addressed how they were being "marketed" to the public. It introduced students from business, science, and other majors to presumably unrelated topics. Our main objective was to help students gain a greater sense of awareness about the roles of business and science in environmental management activities. (As Provided). |
| Anmerkungen | International Society for Exploring Teaching and Learning. Web site: http://www.isetl.org/ijtlhe |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2020/1/01 |
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