Decoding Mass Media Techniques and Education for Sustainable Development

Autor/inn/en	Kotsalas, Ioannis P.; Antoniou, Anna; Scoullos, Michael
Titel	Decoding Mass Media Techniques and Education for Sustainable Development
Quelle	In: Journal of Education for Sustainable Development, 11 (2017) 2, S.102-122 (21 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0973-4082
DOI	10.1177/0973408218761229
Schlagwörter	Sustainable Development; Mass Media Use; Environmental Education; Social Media; Network Analysis; Intervention; Critical Thinking; Advertising; Student Attitudes; Secondary School Students; Classification; Identification; Questionnaires; Hypothesis Testing; Production Techniques; Nonparametric Statistics; Statistical Analysis; Foreign Countries; Greece + Suchen Sie Ihr Suchwort? Nachhaltige Entwicklung; Mediennutzung; Umweltbildung; Umwelterziehung; Umweltpädagogik; Soziale Medien; Netzplantechnik; Kritisches Denken; Werbung; Schülerverhalten; Sekundarschüler; Classification system; Klassifikation; Klassifikationssystem; Identifikation; Identifizierung; Fragebogen; Hypothesenprüfung; Hypothesentest; Production engineering; Produktionstechnik; Statistische Analyse; Ausland; Griechenland
Abstract	A fundamental objective of environmental education (EE) and education for sustainable development (ESD) is the promotion of critical thinking, through which learners could resist messages (e.g., from TV), leading to unsustainable lifestyles and practices. The analysis of messages from media was used for: identifying influencing techniques; presenting these techniques to secondary school students allowing them to identify the techniques in messages from advertisements and assess their impact. After a very brief educational intervention, 84 per cent of the students were able to identify and decode techniques and make useful reflections. Furthermore, some techniques were tested as potentially useful for enhancing learning and/or environmental-friendly attitudes. The use of advertisement methods in teaching did not facilitate the assimilation of knowledge related to environmental science (chemistry); however, it improved the attitudes towards environmental-friendly and sustainable approaches. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01