The Evolution and Future of Retailing and Retailing Education

Autor/inn/en	Grewal, Dhruv; Motyka, Scott; Levy, Michael
Titel	The Evolution and Future of Retailing and Retailing Education
Quelle	In: Journal of Marketing Education, 40 (2018) 1, S.85-93 (9 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0273-4753
DOI	10.1177/0273475318755838
Schlagwörter	Retailing; Marketing; Futures (of Society); Teaching Methods; Experiential Learning; Artificial Intelligence; Telecommunications; Handheld Devices; Information Technology; Social Media; Data Analysis; Internet; Robotics; Trend Analysis; Course Content; Teamwork; Higher Education + Suchen Sie Ihr Suchwort? Warenwirtschaft; Future; Society; Zukunft; Teaching method; Lehrmethode; Unterrichtsmethode; Experiental learning; Erfahrungsorientiertes Lernen; Künstliche Intelligenz; Telekommunikationstechnik; Informationstechnologie; Soziale Medien; Auswertung; Robotertechnik; Trendanalyse; Kursprogramm; Hochschulbildung; Hochschulsystem; Hochschulwesen
Abstract	The pace of retail evolution has increased dramatically, with the spread of the Internet and as consumers have become more empowered by mobile phones and smart devices. This article outlines significant retail innovations that reveal how retailers and retailing have evolved in the past several decades. In the same spirit, the authors discuss how the topics covered in retail education have shifted. This article further details the roles of current technologies, including social media and retailing analytics, and emerging areas, such as the Internet of things, machine learning, artificial intelligence, blockchain technology, and robotics, all of which are likely to change the retail landscape in the future. Educators thus should incorporate these technologies into their classroom discussions through various means, from experiential exercises to interactive discussions to the reviews of recent articles. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01