Teaching Community-Based Learning Course in Retailing Management

Autor/in	Rhee, Eddie
Titel	Teaching Community-Based Learning Course in Retailing Management
Quelle	In: Journal of Marketing Education, 40 (2018) 1, S.47-55 (9 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0273-4753
DOI	10.1177/0273475317753680
Schlagwörter	Marketing; Course Descriptions; Management Development; Effect Size; Qualitative Research; Experiential Learning; Retailing; Case Method (Teaching Technique); Course Evaluation; Student Attitudes; Teaching Methods; Service Learning; Undergraduate Students + Suchen Sie Ihr Suchwort? Kursstrukturplan; Qualitative Forschung; Experiental learning; Erfahrungsorientiertes Lernen; Warenwirtschaft; Case method; Fallmethode; Schülerverhalten; Teaching method; Lehrmethode; Unterrichtsmethode; Service-Learning
Abstract	This study outlines the use of a community-based learning (CBL) applied to a Retailing Management course conducted in a 16-week semester in a private institution in the East Coast. The study addresses the case method of teaching and its potential weaknesses, and discusses experiential learning for a real-world application. It further addresses CBL as an important teaching application of experiential learning for the students to have a meaningful experience of studying and making recommendations about multiple aspects of retailing management for a local retailer. Course evaluation results that compared non-CBL and CBL classes showed that the mean scores in selected questions of CBL classes were statistically higher than those of non-CBL classes and the effect size was moderate. Qualitative student comments further suggested benefits and limitations of a CBL course. Notwithstanding the challenges to the instructor and the students of a CBL course, CBL applied to Retailing Management course provided meaningful benefits to the instructor, the students, and the community partner. (As Provided).
Anmerkungen	SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01