Retailing Laboratory: Delivering Skills through Experiential Learning

Autor/inn/en	Franco Valdez, Ana Dolores; Valdez Cervantes, Alfonso
Titel	Retailing Laboratory: Delivering Skills through Experiential Learning
Quelle	In: Journal of Marketing Education, 40 (2018) 1, S.17-30 (14 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0273-4753
DOI	10.1177/0273475317753679
Schlagwörter	Retailing; Marketing; Critical Thinking; Decision Making; Skill Development; Teaching Methods; Undergraduate Students; Business Administration Education; Learning Processes; Experiential Learning; Active Learning; Learning Motivation; Student Attitudes; Semantic Differential; Measures (Individuals); Statistical Analysis; Correlation; Pretests Posttests; Student Surveys + Suchen Sie Ihr Suchwort? Warenwirtschaft; Kritisches Denken; Decision-making; Entscheidungsfindung; Kompetenzentwicklung; Qualifikationsentwicklung; Teaching method; Lehrmethode; Unterrichtsmethode; Learning process; Lernprozess; Experiental learning; Erfahrungsorientiertes Lernen; Aktives Lernen; Motivation for studies; Lernmotivation; Schülerverhalten; Messdaten; Statistische Analyse; Korrelation; Schülerbefragung
Abstract	Building from a theoretical foundation of active learning, this article describes how using a retail laboratory in an educational curriculum can benefit both students and strategic partners. Students work alongside strategic partners, and the retail laboratory enables them to probe and design novel retailing strategies, such as launching new merchandise and designing store formats and layouts. This innovative approach to teaching marketing and retailing helps instructors focus the overall learning process, achieved through experiential learning. The empirical results affirm its effectiveness for maintaining student satisfaction and motivation, increasing student learning interest and learning value, and promoting skills required by recruiters. That is, engaging students in real-life projects helps them build business capabilities, including critical thinking and analytical and decision-making skills. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01