Considering the Marketing of Higher Education: The Role of Student Learning Gain as a Potential Indicator of Teaching Quality

Autor/inn/en	Polkinghorne, Martyn; Roushan, Gelareh; Taylor, Julia
Titel	Considering the Marketing of Higher Education: The Role of Student Learning Gain as a Potential Indicator of Teaching Quality
Quelle	In: Journal of Marketing for Higher Education, 27 (2017) 2, S.213-232 (20 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Polkinghorne, Martyn) ORCID (Roushan, Gelareh) ORCID (Taylor, Julia)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0884-1241
DOI	10.1080/08841241.2017.1380741
Schlagwörter	Marketing; Higher Education; Excellence in Education; Achievement Gains; Educational Quality; Decision Making; Guidelines; Comparative Analysis; College Students; Foreign Countries; Student Attitudes; Education Work Relationship; Teacher Effectiveness; College Faculty; Outcomes of Education; Qualitative Research; United Kingdom + Suchen Sie Ihr Suchwort? Hochschulbildung; Hochschulsystem; Hochschulwesen; Lernerfolg; Achievement gain; Leistungssteigerung; Quality of education; Bildungsqualität; Decision-making; Entscheidungsfindung; Richtlinien; Collegestudent; Ausland; Schülerverhalten; Effectiveness of teaching; Instructional effectiveness; Lehrerleistung; Unterrichtserfolg; Fakultät; Lernleistung; Schulerfolg; Qualitative Forschung; Großbritannien
Abstract	The marketization of higher education has ensured that students have become consumers. As a result, students are demanding increased levels of information regarding potential university courses so that they can make informed decisions regarding how best to invest their money, time and opportunity. A comparison of the teaching quality delivered on different programs of study will be an important element of this decision-making process. The Teaching Excellence Framework proposes that teaching quality will be assessed by measures including the evaluation of student learning gain. This paper reflects on an analysis of consultation responses from key stakeholders across the UK higher education sector to determine how evaluating learning gain could be effectively achieved. Synthesizing these responses, ten key considerations regarding evaluating learning gain have been identified that together provide a unique perspective to ensure that any evaluation of student learning gain subsequently undertaken is relevant to the marketing of higher education. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01