Comparing Two Web/Mail Mixed-Mode Contact Protocols to a Unimode Mail Survey

Autor/inn/en	Newberry, Milton G., III; Israel, Glenn D.
Titel	Comparing Two Web/Mail Mixed-Mode Contact Protocols to a Unimode Mail Survey
Quelle	In: Field Methods, 29 (2017) 3, S.281-298 (18 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1525-822X
DOI	10.1177/1525822X17693804
Schlagwörter	Mail Surveys; Mixed Methods Research; Comparative Analysis; Extension Education; Research Design; Control Groups; Experimental Groups; Regression (Statistics); Research Methodology; Questionnaires; Response Rates (Questionnaires); Response Style (Tests); Protocol Materials; Online Surveys; Florida + Suchen Sie Ihr Suchwort? Erhebungsinstrument; Erweitertes Bildungsangebot; Forschungsdesign; Regression; Regressionsanalyse; Research method; Forschungsmethode; Fragebogen; Antwortkontrolle; Antwortverhalten; Unterrichtsprotokoll
Abstract	Recent research has shown mixed-mode surveys are advantageous for organizations to use in collecting data. Previous research explored web/mail mode effects for four-contact waves. This study explores the effect of web/mail mixed-mode systems over a series of contacts on the customer satisfaction data from the Florida Cooperative Extension Service during 2012-2013. The experimental design involved a group of clients who provided e-mail and mail contact information randomly assigned to two mixed-mode treatment groups and a mail-only control. Demographic and service utilization data were compared to assess response rates and nonresponse bias. Logistic regression showed the treatment groups had similar response rates and nonresponse bias. The fifth contact was statistically significant in increasing response rates but did not reduce nonresponse bias. Future research should continue exploring optimizing the number of contacts in mixed-mode survey methodology. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01