Perceptions of "Natural" and "Additive-Free" Cigarettes and Intentions to Purchase

Autor/inn/en	O'Connor, Richard J.; Lewis, M. Jane; Adkison, Sarah E.; Bansal-Travers, Maansi; Cummings, K. Michael
Titel	Perceptions of "Natural" and "Additive-Free" Cigarettes and Intentions to Purchase
Quelle	In: Health Education & Behavior, 44 (2017) 2, S.222-226 (5 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1090-1981
DOI	10.1177/1090198116653935
Schlagwörter	Purchasing; Marketing; Smoking; Manufacturing; Health; Risk; Merchandise Information; Misconceptions; Online Surveys; Intention; Public Agencies; Advertising; Regression (Statistics); Statistical Analysis + Suchen Sie Ihr Suchwort? Beschaffungswesen; Kauf; Rauchen; Herstellung; Gesundheit; Risiko; Missverständnis; Öffentliche Einrichtung; Werbung; Regression; Regressionsanalyse; Statistische Analyse
Abstract	In August 2015, the Food and Drug Administration (FDA) issued warning letters to cigarette manufacturers promoting brands as "natural" or "additive-free" because of concerns that such marketing claims might mislead consumers into believing that these brands are less dangerous to smoke than others. The current study examined consumer beliefs about the relative harms of "natural" cigarettes, and whether these beliefs influenced perceptions of advertising and purchase intentions when participants were shown an advertisement for American Spirit cigarettes. Data were collected using a web-based survey conducted in 2013 among 3,006 U.S.-based web panel members aged 15 to 65 years. Ratings of "natural" cigarette health risks (i.e., misperceptions) differed by sex, race, education, smoking status, and age. Controlling for perceived risks of other cigarette types, never smokers (B = -0.31, p < 0.001) and ever/former smokers (B = -0.15, p = 0.002) had significantly fewer misperceptions of "natural" cigarettes than current smokers. Current smoking (odds ratio [OR] = 17.8), believing the ad was truthful (OR = 1.18), and having more misperceptions about "natural" cigarette health risks (OR = 1.13) were independently associated with greater purchase intention. Consumers perceived cigarettes marketed as "natural" or "additive-free" as less harmful, and this influenced their perceptions of advertising claims and intention to purchase, controlling for other factors. These findings underscore Food and Drug Administration's recent warning letters. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01