Literaturnachweis - Detailanzeige
| Autor/inn/en | Shtudiner, Ze'ev; Zwilling, Moti; Kantor, Jeffrey |
|---|---|
| Titel | Field of Study Choice: Using Conjoint Analysis and Clustering |
| Quelle | In: International Journal of Educational Management, 31 (2017) 2, S.179-188 (10 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 0951-354X |
| DOI | 10.1108/IJEM-02-2016-0031 |
| Schlagwörter | Foreign Countries; College Students; Majors (Students); Specialization; Decision Making; Preferences; Research Methodology; Marketing; Models; Influences; Student Attitudes; Educational Attitudes; Questionnaires; Statistical Analysis; Computation; Israel |
| Abstract | Purpose: The purpose of this paper is to measure student's preferences regarding various attributes that affect their decision process while choosing a higher education area of study. Design/ Methodology/Approach: The paper exhibits two different models which shed light on the perceived value of each examined area of study: conjoint analysis and clustering k-means algorithm. Findings: The findings of the used methods exhibit not only which of the attributes have the greatest influence on students' decision-making process, but also shed light on which types of study areas are most preferred by respondents. Originality/Value: The paper addresses a new view on students' definition of higher education when adding the choice of selecting the "proper" area of study to one's profile. (As Provided). |
| Anmerkungen | Emerald Group Publishing Limited. Howard House, Wagon Lane, Bingley, West Yorkshire, BD16 1WA, UK. Tel: +44-1274-777700; Fax: +44-1274-785201; e-mail: emerald@emeraldinsight.com; Web site: http://www.emeraldinsight.com |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2020/1/01 |
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