An Exploratory Investigation of College Students' Views of Marketing Internships

Autor/inn/en	Dommeyer, Curt J.; Gross, Barbara L.; Ackerman, David S.
Titel	An Exploratory Investigation of College Students' Views of Marketing Internships
Quelle	In: Journal of Education for Business, 91 (2016) 8, S.412-419 (8 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0883-2323
DOI	10.1080/08832323.2016.1251388
Schlagwörter	College Students; Marketing; Internship Programs; Student Attitudes; Student Surveys; Questionnaires; Student Experience; Business Administration Education; Business Schools; Multiple Regression Analysis + Suchen Sie Ihr Suchwort? Collegestudent; Berufspraktische Ausbildung; Schülerverhalten; Schülerbefragung; Fragebogen; Studienerfahrung
Abstract	The authors explore college students' views of marketing internships. Students who completed a marketing internship (n = 279) were surveyed with a comprehensive questionnaire about their internship experiences, including what they liked and disliked, surprises, problems, and suggestions. Students also responded to 50 belief statements concerning their experiences during the internship, and attitude scales were developed. Although some of the internship literature indicates that employers may take advantage of students for free labor, our results showed that most students found the internship to be a rewarding and educational experience. Suggestions are offered on how business schools can improve the internship experience of business students (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01