Applying Common Latino Magazine Cover Line Themes to Health Communications

Autor/inn/en	Delaney, Colleen L.; Barrios, Pamela; Lozada, Carolina; Soto-Balbuena, Kenlly; Martin-Biggers, Jennifer; Byrd-Bredbenner, Carol
Titel	Applying Common Latino Magazine Cover Line Themes to Health Communications
Quelle	In: Hispanic Journal of Behavioral Sciences, 38 (2016) 4, S.546-558 (13 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0739-9863
DOI	10.1177/0739986316660373
Schlagwörter	Hispanic Americans; Periodicals; Content Analysis; Females; Child Rearing; Aesthetics; Interpersonal Relationship; Intimacy; Family Life; Empowerment; Leisure Time; Cultural Influences; Nutrition Instruction; Spanish Speaking; Parent Attitudes; Attention; Information Dissemination; Health Promotion; Cultural Relevance; Child Health; Young Children + Suchen Sie Ihr Suchwort? Hispanic; Hispanoamerikaner; Periodical; Journal; Zeitschrift; Fachzeitschrift; Periodikum; Inhaltsanalyse; Weibliches Geschlecht; Kindererziehung; Ästhetik; Interpersonal relation; Interpersonal relations; Interpersonelle Beziehung; Zwischenmenschliche Beziehung; Intimität; Freizeit; Cultural influence; Kultureinfluss; Nutrition education; Ernährungserziehung; Elternverhalten; Aufmerksamkeit; Informationsverbreitung; Gesundheitsfürsorge; Gesundheitshilfe; Reihenuntersuchung; Frühe Kindheit
Abstract	This study aimed to describe strategies used in magazine cover lines to capture the attention of Latino consumers. A content analysis of cover lines (n = 581) from six top-selling Latino women's and parenting magazines (n = 217 issues) sold in the United States identified 12 common themes: great/inspiring, beauty/health, bad/negative, love/passion, family/protective, strength/power, daring, informative/how-to, newness/uniqueness, improve/organize, happiness/fun, and easy/simple, with the first seven being unique to Latino-targeted magazines. Theses unique themes may be related to certain Latino cultural constructs, such as "familismo," "machismo", and "respeto". Cover lines for nutrition education information mini-magazines were written using the strategies identified in the content analysis, then cognitive tested with 112 Spanish-speaking Latino parents. Parents felt the cover lines matched the guide content, were attention grabbing and catchy, and would motivate parents to read the mini-magazine. Findings can assist health communicators in creating brief Latino-targeted messages that are culturally responsive and capture reader interest. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01