Recruiting Nonresident Students and the Privatization of Public Universities

Autor/inn/en	Harris, Michael S.; Smith, Marybeth
Titel	Recruiting Nonresident Students and the Privatization of Public Universities
Quelle	In: College and University, 91 (2016) 2, S.2-9 (8 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0010-0889
Schlagwörter	Student Recruitment; Higher Education; Tuition; Public Colleges; Privatization; Enrollment; Enrollment Management; College Admission; Out of State Students; Admissions Counseling; Qualitative Research; Semi Structured Interviews + Suchen Sie Ihr Suchwort? Hochschulbildung; Hochschulsystem; Hochschulwesen; Unterweisung; Unterricht; Privatisation; Privatisierung; Einschulung; Hochschulzugang; Hochschulzulassung; Zulassung; Qualitative Forschung
Abstract	As state appropriations for higher education decrease, public universities rely increasingly on student tuition to meet their operating expenses. Many public universities depend on tuition paid by out-of-state students. Institutions maximize revenue-enhancing opportunities resulting from a supportive public policy and cultural environment. Nonresident recruitment gives public universities the chance to attract highly qualified students as well as those who represent specific socioeconomic and demographic groups. In order to do this successfully, public institutions mimic the recruiting practices of private institutions, granting admissions counselors an increasingly important role in the privatization of public universities. This study examined how an institution seeking to increase tuition revenue recruits out-of-state students. Given the relative paucity of research in this area, this exploratory study sought to answer the question "how do admissions recruiters for a tuition revenue-seeking institution attempt to attract nonresident students?" The data collected in this study come from interviews with admissions counselors working throughout the country for Southern University. The findings suggest that not only are admissions counselors adjusting their recruitment practices to attract nonresident students, but these students also are becoming increasingly amenable to the possibility of attending out-of-state public universities. As a result, public higher education likely will see this trend continue and expand as institutions respond to decreases in state appropriations by relying increasingly on student tuition. (ERIC).
Anmerkungen	American Association of Collegiate Registrars and Admissions Officers (AACRAO). One Dupont Circle NW Suite 520, Washington, DC 20036. Tel: 202-293-9161; Fax: 202-872-8857; e-mail: pubs@aacrao.org; Web site: http://www.aacrao.org/
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01