Language Management × 3: A Theory, a Sub-Concept, and a Business Strategy Tool

Autor/in	Sanden, Guro Refsum
Titel	Language Management × 3: A Theory, a Sub-Concept, and a Business Strategy Tool
Quelle	In: Applied Linguistics, 37 (2016) 4, S.520-535 (16 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0142-6001
DOI	10.1093/applin/amu048
Schlagwörter	Sociolinguistics; Language Planning; Linguistic Theory; Business Administration; Comparative Analysis; Definitions + Suchen Sie Ihr Suchwort? Soziolinguistik; Sprachwechsel; Linguistische Theorie; Business economics; Betriebswirtschaft; Begriffsbestimmung
Abstract	The term "language management" has become a widely used expression in the sociolinguistic literature. Originally introduced by Jernudd and Neustupný in 1987, as a novel continuation of the language planning tradition stemming from the 1960/70s, language management along these lines has developed into the Language Management Theory (LMT). A second definition of language management, diverting from LMT, can be found in the work of Spolsky, who treats language management as a theoretical component of the wider concept of language policy. Furthermore, over the past 15 years a number of scholars, particularly from the international management discipline, appear to have taken an interest in language as a variable in business and corporate management. It is also common to refer to this research field as language management. This conceptual article offers a theoretically based comparison of the three definitions of language management, before discussing five main focus points, which may be used to highlight their analytical differences. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01