Literaturnachweis - Detailanzeige
| Autor/inn/en | Kilburn, Brandon; Kilburn, Ashley; Davis, Dexter |
|---|---|
| Titel | Building Collegiate E-Loyalty: The Role of Perceived Value in the Quality-Loyalty Linkage in Online Higher Education |
| Quelle | In: Contemporary Issues in Education Research, 9 (2016) 3, S.95-102 (8 Seiten)
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| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1940-5847 |
| Schlagwörter | Higher Education; Student Attitudes; Online Surveys; Online Systems; Electronic Learning; Online Courses; College Students; Intention; Web Sites; Graduate Students; Correlation; Regression (Statistics); Factor Analysis; Structural Equation Models |
| Abstract | E-service quality of online higher education reflects the student's perception of quality of online exchanges across four dimensions: fulfillment, efficiency, system availability and privacy. This study links e-service quality to intentions to remain loyal as mediated by perceived value in an online higher education environment. AMOS is used to examine the structural model based on responses to a student self-report online survey (n=127). Results indicate a strong causal linkage between e-S-QUAL and Loyalty Intentions as mediated by Perceived Value. Further, the direct linkage between e-S-QUAL and Loyalty Intentions was found to be insignificant, substantiating the proposed full mediation model. (As Provided). |
| Anmerkungen | Clute Institute. 6901 South Pierce Street Suite 239, Littleton, CO 80128. Tel: 303-904-4750; Fax: 303-978-0413; e-mail: Staff@CluteInstitute.com; Web site: http://www.cluteinstitute.com |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2020/1/01 |
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