Literaturnachweis - Detailanzeige
| Autor/inn/en | Yarrington-Young, Susan; Castleberry, Stephen B.; Coleman, Joshua T. |
|---|---|
| Titel | Advanced Selling: A Comprehensive Course Sales Project |
| Quelle | In: American Journal of Business Education, 9 (2016) 3, S.119-128 (10 Seiten)
PDF als Volltext kostenfreie Datei |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1942-2504 |
| Schlagwörter | Business Administration Education; Advanced Courses; Salesmanship; Sales Occupations; Business Skills; Student Projects; Course Descriptions; Distributive Education |
| Abstract | A comprehensive project for the Advanced Selling course that has been tested at three universities is introduced. After selecting an industry and a company, students engage in a complete industry analysis, a company sales analysis, a sales-specific SWOT analysis, complete a ride day with a salesperson in that firm, then present their findings in a classroom oral presentation. Implications wish and suggestions for researchers and sales managers are provided as well as guidance for instructors who to use the project in their course. (As Provided). |
| Anmerkungen | Clute Institute. 6901 South Pierce Street Suite 239, Littleton, CO 80128. Tel: 303-904-4750; Fax: 303-978-0413; e-mail: Staff@CluteInstitute.com; Web site: http://www.cluteinstitute.com |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2020/1/01 |
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