Telling and Selling: A Consideration of the Pedagogical Work Done by Nationally Endorsed Corporate-Sponsored Educational Resources

Autor/inn/en	Robinson, Daniel B.; Gleddie, Doug; Schaefer, Lee
Titel	Telling and Selling: A Consideration of the Pedagogical Work Done by Nationally Endorsed Corporate-Sponsored Educational Resources
Quelle	In: Asia-Pacific Journal of Health, Sport and Physical Education, 7 (2016) 1, S.37-54 (18 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1837-7122
DOI	10.1080/18377122.2016.1145430
Schlagwörter	Foreign Countries; Physical Education; Health Education; School Business Relationship; Partnerships in Education; Educational Resources; Corporate Support; Commercialization; Canada + Suchen Sie Ihr Suchwort? Ausland; Körpererziehung; Sportunterricht; Gesundheitsaufklärung; Gesundheitsbildung; Gesundheitserziehung; Hochschulpartnerschaft; Bildungsmittel; Kanada
Abstract	In recent times, not-for-profit organisations have been partnering with for-profit corporations to create educational resources. This has been especially true in physical and health education, particularly within Canada. For example, Physical and Health Education Canada has recently endorsed a number of corporate-sponsored educational resources related to health and wellness. Given this observation, we have recognised a need to theorise about how such resources--when considered as pedagogical texts--do pedagogical work. Ascribing to the belief that such resources are shaped by corporations' biased, value-laden, and ideological views, we suggest that the desired knowledge(s) of corporations are necessarily present, if not influential or foundational, when such resources are conceived, produced, and distributed. By turning our attention to this belief and suggestion, we provide a necessary critique of these resources and the pedagogical work they achieve. We have done this by attending to the scholarship of Bernstein [2000. "Pedagogy, Symbolic Control and Identity: Theory, Research, Critique." Lanham, MD: Rowman and Littlefield], with some additional attention to curriculum theorising done by Tinning [2010. "Pedagogy and Human Movement: Theory, Practice, Research." New York, NY: Routledge]. We are hopeful that our analysis promotes discussion, debate, and potential (re) action in response to this current practice. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01