A Seventeen-Year Study of Graduate Student Authorship in Advertising Journals

Autor/inn/en	Wang, Ye; Rodgers, Shelly; Wang, Zongyuan; Thorson, Esther
Titel	A Seventeen-Year Study of Graduate Student Authorship in Advertising Journals
Quelle	In: Journalism and Mass Communication Educator, 71 (2016) 1, S.69-83 (15 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1077-6958
DOI	10.1177/1077695815570036
Schlagwörter	Graduate Students; Authors; Student Publications; Advertising; Journal Articles; Research Reports; Productivity; Bibliometrics; Trend Analysis; Institutional Characteristics; Incidence; Comparative Education; Regression (Statistics); Writing for Publication + Suchen Sie Ihr Suchwort? Graduate Study; Student; Students; Aufbaustudium; Graduiertenstudium; Hauptstudium; Studentin; Author; Autor; Autorin; Studentenzeitung; Werbung; Journal article; Zeitschriftenaufsatz; Research report; Forschungsbericht; Produktivität; Bibliometrie; Trendanalyse; Vorkommen; Vergleichende Erziehungswissenschaft; Regression; Regressionsanalyse
Abstract	An examination of five leading advertising journals over seventeen years revealed that the number of graduate student "authors" increased over time. However, there was no increase in the total number of "articles" with graduate student authors. More than 70 percent of graduate students who authored or co-authored the published research were first, second, or sole author. Long-standing advertising programs had the most graduate student authors but our results revealed new contenders. Institutions worldwide had a slight increase in the number of graduate student authors, but journalism, advertising, and mass communication programs lagged behind business, marketing, management, and economics programs. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01