A Comparative Analysis of Public Relations Curricula: Does It Matter Where You Go to School, and Is Academia Meeting the Needs of the Practice?

Autor/inn/en	Auger, Giselle A.; Cho, Moonhee
Titel	A Comparative Analysis of Public Relations Curricula: Does It Matter Where You Go to School, and Is Academia Meeting the Needs of the Practice?
Quelle	In: Journalism and Mass Communication Educator, 71 (2016) 1, S.50-68 (19 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1077-6958
DOI	10.1177/1077695814551830
Schlagwörter	Comparative Analysis; Public Relations; Curriculum Research; Admission Criteria; Curriculum Evaluation; Degree Requirements; Institutional Characteristics; Institutional Autonomy; Job Skills; Job Analysis; Demography; Occupational Information; Incidence; College Outcomes Assessment; Content Analysis; Coding + Suchen Sie Ihr Suchwort? Public relation work; Öffentlichkeitsarbeit; Curriculum; Research; Curriculumreform; Lehrplan; Forschung; Admission; Admission procedures; Zulassungsbedingung; Zulassungsverfahren; Zulassung; Evaluation; Curriculumevaluation; Rahmenplan; Evaluierung; Institutionelle Autonomie; Produktive Fertigkeit; Arbeitsanalyse; Demografie; Berufsinformation; Vorkommen; Inhaltsanalyse; Codierung; Programmierung
Abstract	According to scholars, there has been a move toward a more professional or occupational focus in postsecondary education, a focus that Grubb and Lazerson suggest "undermines education's moral, civic, and intellectual purposes." The purpose of this study was to evaluate the public relations curricula of U.S. universities and colleges and the requirements for entry into the profession. Results indicated that while there are differences, public relations curricula appear to be equally strong regardless of department or type of institution in which the program is located. Moreover, results indicated that the public relations curricula appear to meet the needs of the practice and that the perceived gap between offering of social media courses and the needs of practice may be temporary and illusionary. (As Provided).
Anmerkungen	SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01