Literaturnachweis - Detailanzeige
Autor/inn/en | Yest, Michael T.; Grant, Kelly A. |
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Titel | Persuading Investors: Emphasizing Communication in a Finance Simulation |
Quelle | In: Journal of Instructional Pedagogies, 11 (2013), (7 Seiten)
PDF als Volltext |
Sprache | englisch |
Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
ISSN | 1941-3394 |
Schlagwörter | Interdisciplinary Approach; Business Administration Education; Business Communication; Undergraduate Students; Communication Skills; Persuasive Discourse; Simulation; Teamwork; Case Method (Teaching Technique); Peer Teaching; Student Projects; Teaching Methods Fächerübergreifender Unterricht; Fächerverbindender Unterricht; Interdisziplinarität; Unternehmenskommunikation; Kommunikationsstil; Persuasion; Persuasive Kommunikation; Simulation program; Simulationsprogramm; Case method; Fallmethode; Peer group teaching; Peer Group Teaching; Schulprojekt; Teaching method; Lehrmethode; Unterrichtsmethode |
Abstract | This paper introduces a unique project to faculty seeking an interdisciplinary activity that exposes students to the necessary art of persuasive communication in the field of finance. Specifically, we have designed a multi-stage simulation in which undergraduate business students apply both finance and communication skills, specifically persuasion, to compete for a finite pool of capital for use in private equity investments. The simulation stresses the importance of teamwork as students participate in a hypothetical Venture Capital Conference in which they attempt to persuade the audience of potential investors to commit capital to their investment ideas. The project takes approximately four weeks to execute. At its conclusion, students will have participated in a tangible classroom project that integrates financial communication best practices through a team-teaching approach that allows for reinforcement of each discipline's learning outcomes. (As Provided). |
Anmerkungen | Academic and Business Research Institute. 147 Medjool Trail, Ponte Vedra, FL 32081. Tel: 904-435-4330; e-mail: editorial.staff@aabri.com; Web site: http://www.aabri.com |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2020/1/01 |