"The Feelings Have Come Home to Me." Examining Advertising Films on the Swedish Website of El Sistema

Autor/inn/en	Kuuse, Anna-Karin; Lindgren, Monica; Skåreus, Eva
Titel	"The Feelings Have Come Home to Me." Examining Advertising Films on the Swedish Website of El Sistema
Quelle	In: Action, Criticism, and Theory for Music Education, 15 (2016) 1, S.188-215 (28 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1545-4517
Schlagwörter	Music Education; Program Descriptions; Advertising; Web Sites; Organizations (Groups); Marketing; Semiotics; Films; Educational Philosophy; Social Mobility; Social Development; Foreign Countries; Poverty; Musical Instruments; After School Programs; Music Activities; Sweden; Venezuela + Suchen Sie Ihr Suchwort? Musikerziehung; Werbung; Web-Design; Semiotik; Film; Bildungsphilosophie; Erziehungsphilosophie; Soziale Mobilität; Soziale Entwicklung; Ausland; Armut; Musikinstrument; After school education; After-school programs; Program; Programs; Programme; Außerschulische Jugendbildung; Programm; Musikalische Aktion; Schweden
Abstract	The purpose of this study is to analyze how the music educational program of El Sistema Sweden is advertised and legitimized through moving images. The films are a major part of the information on the Swedish national website of El Sistema and are supposed to contribute to the picture that the organization and its founders wish to market. The use of moving images and sounds, actors, backgrounds and environments, artefacts, and music in two short films are analyzed with the help of discursive tools from discourse theories, multimodal analysis, and pictorial semiotics. From a social constructionist perspective, and within a frame of contemporary debates within music education and philosophy of music, the article argues for the need to consider both governing moral values and the objectification of music when making claims for social development and integration through music education. (As Provided).
Anmerkungen	MayDay Group. Brandon University School of Music, 270 18th Street, Brandon, Manitoba R7A 6A9, Canada. Tel: 204-571-8990; Fax: 204-727-7318; Web site: http://act.maydaygroup.org
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01