Infographics: An Innovative Tool to Capture Consumers' Attention

Autor/inn/en	Niebaum, Kelly; Cunningham-Sabo, Leslie; Carroll, Jan; Bellows, Laura
Titel	Infographics: An Innovative Tool to Capture Consumers' Attention
Quelle	In: Journal of Extension, 53 (2015) 6, (7 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1077-5315
Schlagwörter	Attention; Consumer Education; Audience Analysis; Computer Graphics; Commercial Art; Advertising; Design Requirements; Visual Arts; Colorado + Suchen Sie Ihr Suchwort? Aufmerksamkeit; Konsumerziehung; Computergrafik; Werbung; Design preferences; Gestaltungsmittel; Optische Gestaltung
Abstract	Using infographics as educational tools has emerged as a strategy to reach consumers in today's information-saturated environment. Through the use of engaging and informative graphics, educators can deliver meaningful messages tailored to targeted audiences. Varying types of effectively designed infographics can be used to capture the attention of consumers by: telling a story, clarifying complex information with evidence-based information or research findings, using innovative design, and reaching targeted audiences in easily accessible places. Combining innovative infographic design and targeted dissemination strategies, Extension educators can capture consumers' attention and deliver clear messages to improve communication with consumers. (As Provided).
Anmerkungen	Extension Journal, Inc. e-mail: joe-ed@joe.org; Web site: http://www.joe.org
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01