Visual Communication Design as a Form of Public Pedagogy

Autor/in	Kelly, Meghan
Titel	Visual Communication Design as a Form of Public Pedagogy
Quelle	In: Australian Journal of Adult Learning, 55 (2015) 3, S.390-407 (18 Seiten)Infoseite zur Zeitschrift PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1443-1394
Schlagwörter	Visual Stimuli; Communication Strategies; Museums; Informal Education; Design; Participation; Community Programs; Exhibits; Foreign Countries; Australia + Suchen Sie Ihr Suchwort? Kommunikationsstrategie; Museum; Museumswesen; Museen; Informelle Bildung; Nichtformale Bildung; Teilnahme; Ausland; Australien
Abstract	This paper identifies visual communication design as a form of public pedagogy. Communication design practices aim to achieve the successful transmission of a message to a recipient in a visual mode. Understanding the theories and practices of visual communication design can assist in enhancing the reception of the communication, as these practices become a tool to increase the effectiveness of learning in a public space. To demonstrate this, I will use the example of museums as an informal place of public learning, and argue design, and in particular visual communication design strategies, are extremely important in the creation of successful learning. If participants are not engaged or entertained, their capacity for learning will diminish. Engagement depends on the representation of the information and the successful interpretation of that information by the visitor. Further, this paper will emphasise the vital role communication design plays in all forms of public pedagogy, not just within the museum context. However, non-designers create many public learning environments and although this paper argues the benefits of communication design to increasing the effectiveness of learning, it recognises the narrow opportunities of applying this knowledge. (As Provided).
Anmerkungen	Adult Learning Australia. Level 1, 32 Northbourne Avenue, Canberra, ACT 2603, Australia. Tel: +61-02-6274-9515; Fax: +61-02-6274-9513; Web site: http://www.ala.asn.au
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01