Organizational Image Perceptions of Higher Education Students

Autor/in	Küçüksüleymanoglu, Rüyam
Titel	Organizational Image Perceptions of Higher Education Students
Quelle	In: Educational Research and Reviews, 10 (2015) 20, S.2667-2673 (7 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1990-3839
Schlagwörter	Reputation; Universities; College Students; Statistical Analysis; Student Attitudes; School Attitudes; Day Programs; Evening Programs; Grade Point Average; Gender Differences; Academic Achievement; Cultural Activities; Foreign Countries; Turkey + Suchen Sie Ihr Suchwort? University; Universität; Collegestudent; Statistische Analyse; Schülerverhalten; Evening studies; Evening class; Abendstudium; Geschlechterkonflikt; Schulleistung; Cultural activity; Kulturelle Aktivität; Ausland; Türkei
Abstract	Colleges and universities rely on their image to attract new members. Organizational image is the total of thoughts, emotions and perceptions resulting from clear conclusions of information formed in the minds of stakeholders as a result of communication with the institution about that institution and its elements. The purpose of this study is to determine if the organizational image of university changes according to the gender, programme, academic achievement and socio cultural activities based on the opinions of the students at Education Faculty. The method is a descriptive model research as it measures organizational image of the participants of the research in a specific moment. The population of the study consisted of a total of 5,660 students in the spring semester of the 2013-2014 academic year. The sample of the study was 3,850 (68%) students studying at the Education Faculty of Uludag University, chosen by random sampling. The instrument was composed of two sections, included the Personal Information Form that was prepared to collect personal data and second section included 60 items aiming to determine the university's organizational image perception. ANOVA, Mann Whitney-U and Kruskall Wallis were used for the data analysis. The organizational image perceptions were varied according to the gender, programme, socio cultural activities and academic success levels of students at each subscale. The organizational image level of the university was "moderate" (X = 2.62; sd = 0,56) according to education faculty students' perceptions. The students perceived the "general view and physical infrastructure" (X = 2.15) and provided services (X = 2.45) at very low level. However "educational quality" (X = 2.78) and "social responsibility" (X = 3.15) at moderate level. When gender and academic success was taken into consideration, there was not any significant difference between students' organizational image perceptions. However for programme and socio cultural activities meaningful significant difference was found. According to the results obtained, in order to upgrade organizational image perceptions of education faculty students, university management is required to take the necessary measures. (As Provided).
Anmerkungen	Academic Journals. e-mail: err@academic.journals.org; e-mail: service@academicjournals.org; Web site: http://academicjournals.org/journal/ERR
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01