A Link to the Future: A Pilot Study Look at How Historically Black Colleges and Universities with Journalism and Mass Communications Units Use the Internet in Recruiting

Autor/in	Crawford, Jerry, II
Titel	A Link to the Future: A Pilot Study Look at How Historically Black Colleges and Universities with Journalism and Mass Communications Units Use the Internet in Recruiting
Quelle	In: Contemporary Issues in Education Research, 5 (2012) 2, S.47-60 (14 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1940-5847
Schlagwörter	Black Colleges; Journalism Education; Internet; Student Recruitment; Pilot Projects; African American Students; Web Sites; Usability; First Generation College Students; Grounded Theory; Alabama; District of Columbia; Florida; Georgia; Louisiana; North Carolina; Ohio; Pennsylvania; South Carolina; Tennessee; Texas; Virginia; West Virginia + Suchen Sie Ihr Suchwort? Pilot project; Modellversuch; Pilotprojekt; African Americans; Student; Students; Afroamerikaner; Schüler; Schülerin; Studentin; Web-Design
Abstract	Historically Black Colleges and Universities (HBCUs) have had the ability to recruit African-American students since the 1860s by stressing a sense of inclusion and family through their mission statements and community outreach. There was little to no competition for African-American students from predominantly white institutions until integration was fully implemented a hundred years later in the 1960s. HBCUs, by their standing in the community, have been a gateway to first generation college students, regardless of race or social class status and "many continue to have "open" admissions policies, welcoming all who wish to attend college, regardless of previous academic performance. Today, HBCUs have to actively recruit students--students that can now apply and enroll in Predominantly White Institutions (PWIs)--with the use of technology that includes the Internet. How has the digital divide changed from its classification in the 1960s? How are African-Americans using the web and are HBCUs using the Internet to inform, recruit and enroll African-Americans today? This pilot study looks at HBCUs that have Journalism/Mass Communications units to examine if their websites have a good sense of usability and interactivity for African-American students looking to go to college, primarily as first-generation students. (As Provided).
Anmerkungen	Clute Institute. 6901 South Pierce Street Suite 239, Littleton, CO 80128. Tel: 303-904-4750; Fax: 303-978-0413; e-mail: Staff@CluteInstitute.com; Web site: http://www.cluteinstitute.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01