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Autor/inn/enPorter, Thomas; Hartman, Katherine; Johnson, John Seth
TitelBooks and Balls: Antecedents and Outcomes of College Identification
QuelleIn: Research in Higher Education Journal, 13 (2011), (14 Seiten)
PDF als Volltext kostenfreie Datei Verfügbarkeit 
Spracheenglisch
Dokumenttypgedruckt; online; Zeitschriftenaufsatz
ISSN1941-3432
SchlagwörterModels; Alumni; College Graduates; Online Surveys; Identification (Psychology); Intention; Donors; Financial Support; Educational Finance; Behavior; Selective Admission; Athletes; College Athletics; Social Status; Team Sports; Questionnaires; Likert Scales; Regression (Statistics)
AbstractIdentification plays a central role in models of giving to an organization. This study presents and tests a general model of giving that highlights status based and affect based drivers of identification. The model was tested using a sample of 114 alumni from 74 different colleges participated in an online survey. Identification was found to positively affect giving intentions to athletics, academic areas and general university funds as well as alumni promotion of the university. Factors affecting college identification are perceived academic prestige, perceived athletic prestige, attendance of university sponsored cultural events, attendance of academic events, and student organization involvement. (As Provided).
AnmerkungenAcademic and Business Research Institute. 147 Medjool Trail, Ponte Vedra, FL 32081. Tel: 904-435-4330; e-mail: editorial.staff@aabri.com; Web site: http://www.aabri.com
Erfasst vonERIC (Education Resources Information Center), Washington, DC
Update2020/1/01
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