Processing of Advertisements by EFL College Students

Autor/in	Al-Jarf, Reima Sado
Titel	Processing of Advertisements by EFL College Students
Quelle	In: Reading Matrix: An International Online Journal, 7 (2007) 1, S.132-140 (9 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1533-242X
Schlagwörter	Advertising; English (Second Language); Second Language Learning; College Students; Syntax; Reading Processes; Reading Comprehension; Difficulty Level; Punctuation; Error Correction; Second Language Instruction; Translation; Foreign Countries; Teaching Methods; Direct Instruction; Saudi Arabia + Suchen Sie Ihr Suchwort? Werbung; English as second language; English; Second Language; Englisch als Zweitsprache; Zweitsprachenerwerb; Collegestudent; Leseprozess; Leseverstehen; Schwierigkeitsgrad; Interpunktion; Korrektur; Fremdsprachenunterricht; Ausland; Teaching method; Lehrmethode; Unterrichtsmethode; Direct instructional procedues; Direct instructional approach; Unterrichtsverfahren; Saudi-Arabien
Abstract	The study investigated EFL students' ability to comprehend and analyze advertisements and identify their stylistic features. Results of a test with sixty six EFL college students showed lexical and structural features that are easy to identify and those that are difficult to identify. Responses also reflected the difficulty level of the lexical and syntactic features. Correcting faulty punctuation marks was more difficult than correcting faulty capitalization. Lexical features were easier to identify than syntactic features. Faulty responses showed areas with which the subjects had comprehension difficulties. Causes of ad comprehension problems and recommendations for instruction are given. (As Provided).
Anmerkungen	Reading Matrix, Inc. University of South Florida Polytechnic, College of Human and Social Sciences, Division of Education, 3433 Winter Lake Road LMD 8038, Lakeland, FL 33805. Tel: 863-667-7712; Fax: 863-667-7098; e-mail: editors@readingmatrix.com; Web site: http://www.readingmatrix.com/journal.html
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01