Overcoming Geographical Obstacles: The Use of Skype in a Graduate-Level Social Media and Marketing Course

Autor/in	Faulds, David J.
Titel	Overcoming Geographical Obstacles: The Use of Skype in a Graduate-Level Social Media and Marketing Course
Quelle	In: American Journal of Business Education, 8 (2015) 2, S.79-94 (16 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1942-2504
Schlagwörter	Marketing; Videoconferencing; Course Objectives; Instructional Effectiveness; Teaching Methods; Masters Programs; Business Administration Education; Social Networks; Authors; Surveys; Student Attitudes; Graduate Students + Suchen Sie Ihr Suchwort? Unterrichtserfolg; Teaching method; Lehrmethode; Unterrichtsmethode; Magister course; Magisterstudiengang; Social network; Soziales Netzwerk; Author; Autor; Autorin; Survey; Umfrage; Befragung; Schülerverhalten; Graduate Study; Student; Students; Aufbaustudium; Graduiertenstudium; Hauptstudium; Studentin
Abstract	This paper presents the results of a three-year research and teaching effort that focused on measuring the perceived effectiveness of Skype as a delivery platform for presentations made to students enrolled in a Professional MBA program by nationally acclaimed authors working in the area of social media. The research also investigated the authors' acceptance of Skype as a platform for delivering remote presentations to college audiences. The results indicated that both students and authors strongly supported the use of Skype as a presentation platform. The author presentations greatly enhanced the learning environment and contributed to achieving several specific course objectives. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01