Applying the PDCA Cycle to the Complex Task of Teaching and Assessing Public Relations Writing

Autor/inn/en	Knight, John E.; Allen, Sandra
Titel	Applying the PDCA Cycle to the Complex Task of Teaching and Assessing Public Relations Writing
Quelle	In: International Journal of Higher Education, 1 (2012) 2, S.67-83 (17 Seiten)Infoseite zur Zeitschrift PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1927-6044
Schlagwörter	Total Quality Management; Writing Instruction; Instructional Effectiveness; Writing Improvement; Public Relations; Quality Control; Scoring Rubrics; News Writing; Statistical Analysis; Measurement Techniques; Writing Skills; Teaching Skills; Career Readiness; Delphi Technique; College Students + Suchen Sie Ihr Suchwort? Quality management; Qualitätsmanagement; Schreibunterricht; Unterrichtserfolg; Public relation work; Öffentlichkeitsarbeit; Qualitätskontrolle; Scoring formulas; Auswertungsbogen; Statistische Analyse; Messtechnik; Writing skill; Schreibfertigkeit; Lehrbefähigung; Lehrkompetenz; Unterrichtsbefähigung; Delphi-Methode; Collegestudent
Abstract	Teaching skills, knowledge and abilities appropriate for career-ready graduates and assessing learning are complex issues. Developing a valid and reliable approach is often by trial and error. Instead, the authors employed Deming's PDCA Cycle of continuous improvement as a systematic procedure to incrementally move closer to their goal. This paper outlines a multiyear project where academics and public relations professionals collaborated to answer 4 questions: What are the basic SKAs for a career-ready graduate?; How to orient the pedagogy?; How to evaluate and assess student learning?; and, How to insure validity of the measurements?. The authors used a variety of qualitative and quantitative procedures to (a) gather knowledge and information from public relations professionals; (b) facilitate consensus on career-specific pedagogy; and (c) develop a repeatable and reliable rubric to measure students' news release writing skills. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01