The Regional MBA: Distinct Segments, Wants, and Needs

Autor/inn/en	Passyn, Kirsten; Diriker, Memo
Titel	The Regional MBA: Distinct Segments, Wants, and Needs
Quelle	In: American Journal of Business Education, 4 (2011) 11, S.43-54 (12 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1942-2504
Schlagwörter	Business Administration Education; Masters Degrees; Graduate Students; Student Surveys; Student Attitudes; Satisfaction; College Instruction; Student Needs; Curriculum Design; Online Surveys; Demography; Individual Characteristics; Age Differences; Administrators; Goal Orientation + Suchen Sie Ihr Suchwort? Graduate Study; Student; Students; Aufbaustudium; Graduiertenstudium; Hauptstudium; Studentin; Schülerbefragung; Schülerverhalten; Zufriedenheit; Hochschullehre; Lehrplangestaltung; Demografie; Personality characteristic; Personality traits; Persönlichkeitsmerkmal; Age; Difference; Age difference; Altersunterschied; Zielorientierung; Zielvorstellung
Abstract	MBA Programs in top-tier school differ greatly from those in regional schools. A survey that aimed at assessing segmentation, pedagogy, and satisfaction in regional MBA programs was developed and administered in three universities of the Mid Atlantic, Midwest, and Southern regions. The results show four clearly distinguished segments that typically attend MBA regional programs: young, standard, manager, and executive. Results in terms of pedagogy and satisfaction reveal that to best meet these segments' needs, regional programs need to design curriculums specifically tailored to their target segments. A one size fits all approach to the regional MBA fails to prepare the students to act in the workplace according to their goals and needs. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01