Student Acceptance of Clickers in Large Introductory Business Classes

Autor/inn/en	Preis, Michael W.; Kellar, Gregory M.; Crosby, Elizabeth
Titel	Student Acceptance of Clickers in Large Introductory Business Classes
Quelle	In: American Journal of Business Education, 4 (2011) 5, S.1-14 (14 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1942-2504
Schlagwörter	Student Attitudes; Marketing; Management Development; Audience Response Systems; Introductory Courses; Business Administration Education; Large Group Instruction; Lecture Method; Educational Benefits; College Students + Suchen Sie Ihr Suchwort? Schülerverhalten; Einführungskurs; Bildungsertrag; Collegestudent
Abstract	Today's NetGen students require more multimedia and interactive learning environments and greater participation than previous generations. Personal response devices (PRDs, sometimes called Audience Response Devices or ARDs, better known as clickers) show promise in helping to meet that need. This article explores the literature of PRDs to develop propositions about the impact of PRDs on learning in large introductory business classes (e.g., Principles of Marketing, Introduction to Supply Chain Management, Organizational Behavior, etc.). We report on two exploratory studies utilizing PRDs and discuss recommendations and observations on the use of PRDs. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01