Literaturnachweis - Detailanzeige
| Autor/in | Rudell, Fredrica |
|---|---|
| Titel | A Green Marketing Course for Business Undergraduates |
| Quelle | In: Journal of Case Studies in Education, 1 (2011), (8 Seiten)
PDF als Volltext kostenfreie Datei |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1949-6427 |
| Schlagwörter | Marketing; Undergraduate Students; Business Administration Education; Conservation (Environment); Sustainability; College Faculty; Teacher Attitudes; Assignments; Course Content; Career Development; Teaching Methods; Video Technology; Speeches; Curriculum |
| Abstract | Since the 1970s, periodic calls have been made for incorporation of sustainability issues into marketing and other business courses. Now more than ever, we need to prepare students for careers in the green economy. This article will describe the author's experience teaching a Green Marketing course to business undergraduates. A review of content, format, assignments, and resources may help others who would like to develop their own offering. (As Provided). |
| Anmerkungen | Publisher Info: Academic and Business Research Institute. 147 Medjool Trail, Ponte Vedra, FL 32081. Tel: 904-435-4330; e-mail: editorial.staff@aabri.com; Web site: http://www.aabri.com |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2020/1/01 |
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