Comparing and Managing the Relative Importance and Ranking of Reasons for Selecting the Masters' of Business Administration Program

Autor/inn/en	Snyder, Ronald L.; Kizer, Lee E.; Mutjaba, Bahaudin G.; Khanfar, Nile M.
Titel	Comparing and Managing the Relative Importance and Ranking of Reasons for Selecting the Masters' of Business Administration Program
Quelle	In: American Journal of Business Education, 2 (2009) 4, S.55-64 (10 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1942-2504
Schlagwörter	Business Administration Education; Graduate Students; Graduate Study; Adult Students; Comparative Analysis; College Choice; Educational Objectives; Student Attitudes; Masters Programs; Marketing; Student Recruitment; Institutional Characteristics; Institutional Evaluation; Religious Factors; Career Development; School Schedules; Questionnaires; South Carolina + Suchen Sie Ihr Suchwort? Graduate Study; Student; Students; Aufbaustudium; Graduiertenstudium; Hauptstudium; Studentin; Adult; Adults; Erwachsenenalter; Schüler; Schülerin; Studienortwahl; Educational objective; Bildungsziel; Erziehungsziel; Schülerverhalten; Magister course; Magisterstudiengang; Berufsentwicklung; Schulzeiteinteilung; Fragebogen
Abstract	This paper reports the findings of a study involving the selection process that adult graduate students used when choosing to pursue and attain an advanced business degree at Southern Wesleyan University. This study includes a comparison of the initial priorities used in the selection process to priorities that remain important in retrospect. The study also includes a comparison of the school's stated program objectives to the reasons for students' program selection. A two-tailed analysis of data supplied by 184 respondents revealed there was no significant difference between student responses at the beginning of the program and student responses at the conclusion of the program. The study also reveals a close alignment between the school's program objectives and some of the highest ranked priorities given by the students for choosing the programs. The four (4) highest ranked priorities at the beginning and at the end of the program included "Fits my schedule", "Job advancement/marketability", "Received undergraduate degree from SWU," and "Christian perspective." These results can assist University administrators, managers, and recruiters in adapting their marketing strategies to provide critical and relevant information to prospective students. The study did not consider demographics as a component of the selection process or with the school's stated program objectives. (As Provided).
Anmerkungen	Clute Institute. 6901 South Pierce Street Suite 239, Littleton, CO 80128. Tel: 303-904-4750; Fax: 303-978-0413; e-mail: Staff@CluteInstitute.com; Web site: http://www.cluteinstitute.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01