Students' Expectations of a Career in Sales: A Comparison of Finance and Marketing Majors

Autor/inn/en	Kuzma, Ann T.; Kuzma, John R.; Thiewes, Harold F.
Titel	Students' Expectations of a Career in Sales: A Comparison of Finance and Marketing Majors
Quelle	In: American Journal of Business Education, 2 (2009) 5, S.45-52 (8 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1942-2504
Schlagwörter	Business Administration Education; Finance Occupations; Marketing; Sales Occupations; Majors (Students); College Students; College Graduates; Entry Workers; Career Choice; Expectation; Student Attitudes; State Universities; Outcomes of Education; Student Surveys; Likert Scales + Suchen Sie Ihr Suchwort? Finanzbuchhalter; Collegestudent; Hochschulabsolvent; Hochschulabsolventin; Expectancy; Erwartung; Schülerverhalten; Staatliche Universität; Lernleistung; Schulerfolg; Schülerbefragung; Likert-Skala
Abstract	Many of the graduates majoring in Finance and Marketing will secure entry-level positions in sales, often beginning careers dedicated to the sale of financial products; yet, perceptions of this career vary significantly, dependent on a student's area of study. The purpose of this study is to compare and contrast the perceptions of Finance majors versus Marketing majors regarding entry-level career expectations. Students were surveyed in upper-level Finance and Marketing courses during the 2008 fall semester at a north-central state university concerning 1) their perceptions of the importance of various employment characteristics that they would consider in accepting their entry-level job and 2) the perceived importance of particular academic learning outcomes to the success of their career. (As Provided).
Anmerkungen	Clute Institute. 6901 South Pierce Street Suite 239, Littleton, CO 80128. Tel: 303-904-4750; Fax: 303-978-0413; e-mail: Staff@CluteInstitute.com; Web site: http://www.cluteinstitute.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01