College Students' Attitudes & Responses toward the Current Economy and Its Implications for Marketing Managers

Autor/inn/en	Gray, Lauren; Lamanette, Michelle; Silva, Alberto; Budden, Michael C.
Titel	College Students' Attitudes & Responses toward the Current Economy and Its Implications for Marketing Managers
Quelle	In: American Journal of Business Education, 2 (2009) 6, S.31-36 (6 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1942-2504
Schlagwörter	College Students; Student Attitudes; Marketing; Economic Impact; Futures (of Society); Life Style; Expenditures; Questionnaires; Student Characteristics; Student Reaction; Louisiana + Suchen Sie Ihr Suchwort? Collegestudent; Schülerverhalten; Ökonomische Determinanten; Future; Society; Zukunft; Lebensstil; Ausgaben; Fragebogen; Schülerkritik
Abstract	Since the early months of 2009, the undeniable woes of the economy are being felt by many. With a record number of corporate closings, rising unemployment and the crises in the financial markets, this may prove to be a difficult year for many. This paper uses empirical evidence collected from Southeastern Louisiana University students to learn how the college community is responding to the current economy, their attitudes toward it, and their outlook toward the future. Furthermore, this paper explores how college students' spending and lifestyles have been affected by the recession. The most important findings of the research indicate that college student spending has not been greatly impacted by the current economy, but there are trends in which marketers need to take note. (As Provided).
Anmerkungen	Clute Institute. 6901 South Pierce Street Suite 239, Littleton, CO 80128. Tel: 303-904-4750; Fax: 303-978-0413; e-mail: Staff@CluteInstitute.com; Web site: http://www.cluteinstitute.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01