Ethical Ideology and Cultural Orientation: Understanding the Individualized Ethical Inclinations of Marketing Students

Autor/in	Smith, Brent
Titel	Ethical Ideology and Cultural Orientation: Understanding the Individualized Ethical Inclinations of Marketing Students
Quelle	In: American Journal of Business Education, 2 (2009) 8, S.27-36 (10 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1942-2504
Schlagwörter	Ideology; Ethics; Individual Characteristics; Student Characteristics; Marketing; Business Administration Education; Ethical Instruction; Cultural Influences; Sales Occupations; Controversial Issues (Course Content); Moral Values; Undergraduate Students; Educational Practices; Educational Strategies; Teaching Methods; Regression (Statistics) + Suchen Sie Ihr Suchwort? Ideologie; Ethik; Personality characteristic; Personality traits; Persönlichkeitsmerkmal; Ethics instruction; Teaching of ethics; Ethikunterricht; Cultural influence; Kultureinfluss; Controversial issues; Kontroverse; Moral value; Ethischer Wert; Bildungspraxis; Lehrstrategie; Teaching method; Lehrmethode; Unterrichtsmethode; Regression; Regressionsanalyse
Abstract	As today's marketing graduates formally enter the business profession, they are expected to demonstrate the fruits of their ethics-intensive education. Hence, their professors and future bosses may call upon these graduates to discern and deal with ethical situations that affect various aspects of company and consumer relations. However, students enter the classroom and business environment with their own individual orientations and ideology that help them determine when an issue is ethical and requires a certain response. Here, I examine the influences of the marketing student's personal cultural orientation and ethical ideology on ethical perception and ethical inclination within the context of two hypothetical marketing/sales scenarios. The findings contribute to the ongoing debate about whether or how much business ethics can really be taught. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01