Literaturnachweis - Detailanzeige
| Autor/in | Cone, Joseph |
|---|---|
| Titel | Creating Research-Based Videos that Can Affect Behavior |
| Quelle | In: Journal of Extension, 51 (2013) 2, (7 Seiten)
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1077-5315 |
| Schlagwörter | Video Technology; Audience Analysis; Audience Awareness; Affective Behavior; Extension Education; Program Development; Models; Interest Research; Focus Groups; Mail Surveys; Community Needs; Needs Assessment; Climate; Likert Scales; Design Preferences; Program Effectiveness; Maine; Oregon |
| Abstract | To engage recipients of Extension science-based video programming involves understanding what behaviors and decisions the recipients may be considering that can be affected by the programming. Such understanding may be developed through interviews, focus groups, and surveys, which should provide guidance for elements of the style and content of the video production. The success of the video in assisting viewers' decision-making should then be evaluated, for example through a survey, as described here. The approach presented draws upon and twines models from two different strands of communication research: nonpersuasive communication (Fischoff, 2007) and behavioral prediction (Fishbein & Yzer, 2003). (As Provided). |
| Anmerkungen | Extension Journal, Inc. e-mail: joe-ed@joe.org; Web site: http://www.joe.org |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2017/4/10 |
Literaturbeschaffung und Bestandsnachweise in Bibliotheken prüfen
Permalink als QR-Code
Inhalt auf sozialen Plattformen teilen (nur vorhanden, wenn Javascript eingeschaltet ist)
Teile diese Seite:
