Literaturnachweis - Detailanzeige
Autor/in | Alstete, Jeffrey W. |
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Titel | Strategy Choices of Potential Entrepreneurs |
Quelle | In: Journal of Education for Business, 89 (2014) 2, S.77-83 (7 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
Sprache | englisch |
Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
ISSN | 0883-2323 |
DOI | 10.1080/08832323.2012.759094 |
Schlagwörter | Entrepreneurship; Small Businesses; College Students; Strategic Planning; Competition; Business Administration Education; New York |
Abstract | The author examined the written business plans of 380 students who completed courses in entrepreneurship and small business management over an 11-year period. An analysis categorized the plans into five generic competitive strategy types, and the results found that 58% chose a traditional, focused differentiation approach. A large portion (28%) used broad differentiation and a small number chose other generic strategies. When considering related literature on high failure rates of small businesses, the findings of this study suggest that potential entrepreneurs should be more informed about alternatives and consider combination strategies or flexible innovative approaches in new business endeavors. (As Provided). |
Anmerkungen | Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2017/4/10 |