Literaturnachweis - Detailanzeige
| Autor/in | Fong, James |
|---|---|
| Titel | Preparing Marketing for the Future: Strategic Marketing Challenges for Continuing Education |
| Quelle | In: New Directions for Adult and Continuing Education, (2013) 140, S.89-100 (12 Seiten)
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1052-2891 |
| DOI | 10.1002/ace.20077 |
| Schlagwörter | Continuing Education; Adult Students; Delivery Systems; Educational Change; Public Relations; Alignment (Education); Strategic Planning; Budgeting; Personnel Management; Needs Assessment; Competition; Influence of Technology |
| Abstract | Today's programs and delivery methods in continuing education for the adult student are evolving due to changing needs, competition, and new markets and technologies. The marketing infrastructure, including staffing, budgeting, and processes such as customer relationship marketing and market research, must be in alignment with changing needs. (As Provided). |
| Anmerkungen | Wiley Periodicals, Inc. 350 Main Street, Malden, MA 02148. Tel: 800-835-6770; Tel: 781-388-8598; Fax: 781-388-8232; e-mail: cs-journals@wiley.com; Web site: http://www.wiley.com/WileyCDA |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2017/4/10 |
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