Corporate Language: The Blind Spot of Language Policy? Reflections on France's Loi Toubon

Autor/in	Saulière, Jérôme
Titel	Corporate Language: The Blind Spot of Language Policy? Reflections on France's Loi Toubon
Quelle	In: Current Issues in Language Planning, 15 (2014) 2, S.220-235 (16 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1466-4208
DOI	10.1080/14664208.2014.858658
Schlagwörter	Foreign Countries; Corporations; Sociolinguistics; Language Usage; Business Communication; Public Policy; Language Planning; Language Attitudes; Economic Factors; Employees; Legislation; Discourse Analysis; English (Second Language); Second Language Learning; Official Languages; Work Environment; Social Responsibility; France + Suchen Sie Ihr Suchwort? Ausland; Unternehmen; Soziolinguistik; Sprachgebrauch; Unternehmenskommunikation; Öffentliche Ordnung; Sprachwechsel; Sprachverhalten; Ökonomischer Faktor; Employee; Arbeitnehmer; Beschäftigter; Gesetzgebungslehre; Diskursanalyse; English as second language; English; Second Language; Englisch als Zweitsprache; Zweitsprachenerwerb; Office language; Amtssprache; Arbeitsmilieu; Soziale Verantwortung; Frankreich
Abstract	This article looks at France's Loi Toubon, which mandates the use of French in private companies, to illustrate how macro-level language planning reaches a dead end if it fails to consider local contexts and involve micro-level agents. The motivations, limitations and contradictions of France's language policy in relation to companies are discussed in view of the language planner's self-legitimizing discourse, which hinges on three themes: customer protection, employee protection and economic performance. Companies, we conclude, should be made to take responsibility for particular language issues rather than be coerced into complying with context-blind legislation. Drawing on this, we suggest an approach based on stakeholders' involvement and acknowledgement of what we propose to call a company's sociolinguistic responsibility. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10