Global Benchmarking of Marketing Doctoral Program Faculty and Institutions by Subarea

Autor/inn/en	Elbeck, Matt; Vander Schee, Brian A.
Titel	Global Benchmarking of Marketing Doctoral Program Faculty and Institutions by Subarea
Quelle	In: Journal of Marketing Education, 36 (2014) 1, S.45-61 (17 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0273-4753
DOI	10.1177/0273475313514234
Schlagwörter	Foreign Countries; Marketing; Doctoral Programs; Educational Administration; Skill Development; Citation Analysis; Universities; Reputation; Scholarship; Higher Education; Benchmarking; Australia; Canada; China; Denmark; Germany; Hong Kong; Netherlands; Norway; United Kingdom (England); United States + Suchen Sie Ihr Suchwort? Ausland; Doktorandenprogramm; Bildungsverwaltung; Schuladministration; Schulverwaltung; Kompetenzentwicklung; Qualifikationsentwicklung; Citation; Citations; Zitatenanalyse; Zitat; University; Universität; Scholarships; Stipendium; Hochschulbildung; Hochschulsystem; Hochschulwesen; Australien; Kanada; Dänemark; Deutschland; Hongkong; Niederlande; Norwegen; USA
Abstract	This study benchmarks marketing doctoral programs worldwide in five popular subareas by faculty and institutional scholarly impact. A multi-item approach identifies a collection of top-tier scholarly journals for each subarea, while citation data over the decade 2003 to 2012 identify high scholarly impact marketing faculty by subarea used to benchmark and compare faculty and programs globally. The major findings include top-tier journal collections in five popular doctoral program marketing subareas, the dominance of U.S.-based marketing scholars, and the scholarly inroads of northern European programs. The findings offer insight for a number of stakeholders, including potential doctoral students, faculty recruitment and retention, and institutional image building. (As Provided).
Anmerkungen	SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10