Student Evaluation of University Image Attractiveness and Its Impact on Student Attachment to International Branch Campuses

Autor/inn/en	Wilkins, Stephen; Huisman, Jeroen
Titel	Student Evaluation of University Image Attractiveness and Its Impact on Student Attachment to International Branch Campuses
Quelle	In: Journal of Studies in International Education, 17 (2013) 5, S.607-623 (17 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1028-3153
DOI	10.1177/1028315312472984
Schlagwörter	Student School Relationship; Attachment Behavior; Foreign Countries; International Schools; Foreign Students; College Choice; Interpersonal Relationship; Campuses; Reputation; Universities; Decision Making; Student Attitudes; Corporations; Questionnaires; High School Students; Interviews; Factor Analysis; Regression (Statistics); India; United Arab Emirates; United States + Suchen Sie Ihr Suchwort? Schüler-Lehrer-Beziehung; Attachment; Bindungsverhalten; Ausland; International school; Internationale Schule; Studienortwahl; Interpersonal relation; Interpersonal relations; Interpersonelle Beziehung; Zwischenmenschliche Beziehung; University; Universität; Decision-making; Entscheidungsfindung; Schülerverhalten; Unternehmen; Fragebogen; High school; High schools; Student; Students; Oberschule; Schüler; Schülerin; Studentin; Interviewing; Interviewtechnik; Faktorenanalyse; Regression; Regressionsanalyse; Indien; Vereinigte Arabische Emirate; USA
Abstract	In many countries and regions around the world international students now weigh up the potential advantages and disadvantages of undertaking their higher education at an international branch campus rather than at a home campus located in a traditional destination such as the United States or United Kingdom. The aim of the research is to identify the criteria used by prospective students to evaluate the images they hold of international branch campuses and to investigate the impact of these assessments on students' attachment to institutions. The study involved 407 students studying at nine international schools in the United Arab Emirates (UAE). It was found that information and opinions gained through personal relationships and the media explained over half of the variability in the attachment/membership intentions of prospective students. It was also discovered that students evaluate international branch campuses using information related to both the local branch and the home campus. The implications of the findings for international branch campuses are discussed. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10