Literaturnachweis - Detailanzeige
| Autor/inn/en | Tayar, Mark; Jack, Robert |
|---|---|
| Titel | Prestige-Oriented Market Entry Strategy: The Case of Australian Universities |
| Quelle | In: Journal of Higher Education Policy and Management, 35 (2013) 2, S.153-166 (14 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1360-080X |
| DOI | 10.1080/1360080X.2013.775924 |
| Schlagwörter | Reputation; Foreign Countries; Higher Education; Models; Commercialization; Competition; Institutional Evaluation; International Education; Risk; Universities; Administrator Attitudes; Case Studies; Decision Making; Qualitative Research; Australia |
| Abstract | Through an exploratory case study of four Australian universities this article finds that foreign market entry strategies are shaped by prestige-seeking motivations and a culture of risk aversion. From the market selection, entry mode and higher education literature, a conceptual model, embedded with four propositions, is presented. The model sees market selection and entry mode as inter-dependent decisions which are influenced by manager and university motives, risk aversion and host government constraints in a gradual process of internationalisation. Among our key findings are that prestige is the key driver for university internationalisation and, due to a high degree of risk aversion, universities prefer zero-equity modes unless risk can be minimised or accommodated through suitable hedging strategies. (Contains 4 tables and 1 figure.) (As Provided). |
| Anmerkungen | Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2017/4/10 |
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