Accounting Department Chairpersons' Perceptions of Business School Performance Using a Market Orientation Model

Autor/inn/en	Webster, Robert L.; Hammond, Kevin L.; Rothwell, James C.
Titel	Accounting Department Chairpersons' Perceptions of Business School Performance Using a Market Orientation Model
Quelle	In: Journal of International Education Research, 9 (2013) 1, S.55-64 (10 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	2158-0979
Schlagwörter	Accounting; Department Heads; Business Administration Education; Surveys; Administrator Attitudes; Statistical Analysis; Performance Based Assessment; Scores; Marketing + Suchen Sie Ihr Suchwort? Abrechnung; Buchführung; Buchhaltung; Survey; Umfrage; Befragung; Statistische Analyse; Leistungsermittlung
Abstract	This manuscript is part of a stream of continuing research examining market orientation within higher education and its potential impact on organizational performance. The organizations researched are business schools and the data collected came from chairpersons of accounting departments of AACSB member business schools. We use a reworded Narver and Slater (1990) "market orientation" scale and the Jaworski and Kohli's (1993) "overall performance" scale for use in the current research. 101 chairs of accounting departments whose schools are members of AACSB responded to the survey. The manuscript details the data collection and analysis processes, the statistical findings, along with implications and a call for additional subject matter research. (Contains 4 tables.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10